Cabinet Secretary in the Ministry of Youth Affairs, Sports and the Arts, Ababu Namwamba, met with Kenya’s top Sports and Creatives editors on Wednesday, May 24. The meeting aimed to explore several areas of partnership between the government and these institutions. Further, it seeks to restate the Ministry’s and the government’s PLAN to revive the sports and the creative space.
CS Namwamba acknowledged the key role played by the fourth estate in telling the Ministry’s story. He also talked about the significance of aligning our messaging to accurately reflect the government’s policy direction in implementing its programs. He assured the editors that his Ministry was aware of the challenges faced by the sports and the creative space in Kenya. Meanwhile, he noted that the Ministry was already implementing a revival plan, emphasizing going #BackToBasics.
“To revive our sports and creatives industry, monetize it and build livelihoods from it, we must return to the basics. Additionally, he stated that it is what many successful nations have done to great success. We must invest in our young talents to get a sustainable conveyor belt for these spaces.”
He also noted that Morocco’s success at the World Cup was a testament that going back to basics was a proven way of reviving the sporting arena. He also added that “We want to replicate the Morocco Royal Academy story, with a clear policy frame, to identify & funnel young talents to our national team.”
Meanwhile, The CS added: “As a ministry, we have created a non-knee-jerk plan. Through our flagship #TalantaHela initiative, we will deploy a talent development program. The programme involves investing in young raw talents to professionalize sports and creatives. Through this initiative, they aim to make sports and arts a career. We want to end the scenario where our sportsmen and women take sports part-time. We want to build careers from sports and the creative arts.”
He reiterated his Ministry’s commitment to see our sportsmen & women, and creatives decently live off their talents. “Some of the best earning people in the world are the sportsmen and women & those in the creatives. We want to see that happening right here at home.”
Further, CS Ababu Namwamba shared with the team the Ministry’s flagship #TalantaHela initiative. He said that the initiative is now the government’s legacy project. The initiative aims at supporting the youth in Kenya. They plan this by monetizing their talents and targeting everyone in the sports and creative space.
Meanwhile, He called on the editors to give more prominence to local productions. He also added that the government was ready to provide incentives such as tax breaks for those that support the sports and creatives’ revival agenda.