Kashmir is quickly returning to its previous position as a favourite of the film industry. Accordingly, The Union Territory has enjoyed a position of favour among the people of the film industry for years. Currently, the government of Kashmir is striving to make the region return to the same position. For this, the Government of the Union Territory has started the Jammu and Kashmir Film Policy.
Under this policy, the Bollywood filmmakers have received permission to shoot in the valley. The sources have revealed that the government has given 406 different permissions to filmmakers to shoot their projects in the region.
Meanwhile, The Union Territory is becoming an increasingly popular operation for shooting music videos, serials, web series, movies and more. Additionally, The filmmakers are from various parts of the country. They create Urdu, Hindi, Tamil, Telugu, and Malayalam content.
The initiative of the government also benefits the local population of the country. The filmmakers offer employment opportunities to the local people of the Union Territory. Prominent movies of Bollywood, like Amir Khan starrer Lal Singh Chaddha and Arbaaz Khan’s Tanaav, have given employment opportunities to several people hailing from the UT.
Meanwhile, With the permission of the government of Kashmir, all the areas of Kashmir are open for filmmakers. However, most filmmakers prefer scenic locations like Sonmarg, Pahalgam, Gulmarg, Dal Lake and more.
The government of Jammu and Kashmir launched its maiden film policy to attract filmmakers to Jammu and Kashmir in 2021. The government has created the Film Development Fund to go with the policy. The approach aims to develop the film industry of the region.
Jammu and Kashmir Film Development Council has started a single-window mechanism to ensure that the film industry and filmmakers can get access to hassle-free shooting in the various locations of the country. After the film policy came into existence, several filmmakers from across the country have reached out to apply to shoot their films in the region