The Cabinet Secretary in the Ministry of Youth Affairs, Sports and the Arts, Ababu Namwamba, attended the Mr and Mrs Nairobi beauty pageantry on Saturday, July 29. The BB Collection Kenya organized the event. The event celebrated the youngsters of the fashion industry and the country’s various creative and design talents.
The Cabinet Secretary acknowledged and applauded the bb collection Kenya for spearheading the occasion. He also added that the time was right to unleash the full potential of the creative industry. The Ministry of youth affairs, sports and the Arts is committed to promoting the interest of the country’s creatives. They have started the TalentaHela initiative to allow the country’s creatives to profit through their various talents.
Accordingly, In line with the #TalantaHela initiative, which seeks to monetize the creative arts scene, the CS presented the Ministry’s support for the pageantry. They provided the consent of Ksh. 900,000. He said this was part of the government’s deliberate, structured and intentional efforts targeting the creative industry.
Under his charge, the Ministry seeks to transform the creative industry into a key driver of the government’s Bottom-Up Economic Transformation Agenda (BETA). The people of Kenya have applauded the initiatives and intentions to support the country’s people in their various endeavours. The country’s people have celebrated the Ministry’s commitment to promoting the people’s interests.
Cabinet Secretary in the Ministry of Youth Affairs, Sports and the Arts, Ababu Namwamba, further added that since assuming office, his sole objective has been to consolidate the creative arts space. He seeks to transform it into a formal career that supports sustainable livelihoods.
He commended the organizers for incorporating Persons Living With Disabilities (PWD) in the modelling categories. CS termed it a breakthrough initiative that guaranteed equality in the modelling and fashion scene.
Kenya Cultural Centre also supported the event. Kevin Kimani was representing the cultural center.
