Cabinet Secretary for the ministry of Youth Affairs, Sports and The Arts Ababu Namwamba delivered a keynote address at the Creative Africa Nexus, or the CANEXWKND 2022. The Creative Africa Nexus gathers Africa and the diaspora’s brightest creative minds, business and political leaders, policymakers and thought leaders to drive global expansion and trade in the creative and cultural industries. It was held in Abidjan, Côte d’Ivoire.
The Cabinet Secretary called for youth involvement in Africa’s development agenda. Further, he also stated the need to embrace the creative industry, terming it a critical economic driver.
During the Address, The Cabinet Secretary said that one could not overstate the role of governments in promoting cultural and creative industries.
The Cabinet Secretary, Ababu Namwamba, revealed that For any sector to experience sustainable growth, governments must be key stakeholders and act as catalysts for the development, investment and promotion of creative industries.”
Meanwhile, Namwamba believes “Africa was a creative powerhouse that boasts the planet’s youngest and fastest-growing population.”
Additionally, he believes that young people (of a nation) are the ones that fuel the creative sector. We must take good care of this valuable asset to build and expand our creative arena.”
Afreximbank hosted the Creative Africa Nexus event. It brought together Creatives, investors, industry leaders and governments intending to grow Africa’s arts and sports industry.
Various Creatives from the African Continent were in attendance at the event. Nollywood actress, director and producer Genevieve Nnaji also attended the event. According to media sources, this was her first public appearance in months. She spoke to the delegation, discussing the importance of the film industry to development in Africa.